After looking at the brief, it was clear that they wanted very specific pages. The brief mentions sending in physical products and physical sheets, which would be extremely costly to the US address. It was lucky that a digital submission can also be accepted. I designed my boards at A3, with the following sub sections (as followed by the brief):
- Logo Design (3 to 5 Designs)
- Collateral Design (3 to 5 Designs - hangers, box & labels)
- Brand Identity Design (3 to 5 Designs - business cards, letterhead, online delivery receipt & envelope)