Having already researched into typographic terms, you can see the terms I decided I
could possibly work with for a concept:
alphabet
The characters of a given language, arranged in a traditional order; 26 characters in English.
Alphabar - A bar revolving around the alphabet, with the menu revolving around each letter, or the number 26.
ampersand
The symbol for "and" (&) that is a monogrammatic.
A restaurant revolving around the form of this symbol?
apex
Where strokes come together at the uppermost point of a character; examples of different types: rounded, pointed, hallow, flat, and extended.
A restaurant positioned on the corner of a building, with the top view being the above 'A' shape. The apex area could be something more significant.
bar
The enclosed horizontal stroke in characters 'A', 'H', and 'e'.
'Bar' Bar?
'Bar' Bar?
boustrophedon
Writing with alternating lines written in opposite directions; one line is written from left to right, then the next line's letters are reversed, written from right to left.
A restaurant revolving around this? - Or will it be hard to follow?
A restaurant revolving around this? - Or will it be hard to follow?
bowl
The enclosed oval or round curve of letters like 'D', 'g', b', and 'o'. In an open bowl, the stroke does not meet with the stem completely; a closed-bowl stroke meets the stem.
Plates shaped like the 'bowls' in a specific typeface?
Plates shaped like the 'bowls' in a specific typeface?
cold type
The general term for type which is created by photocomposition, in which no heat is required.
A sushi restaurant?
A sushi restaurant?
dingbats
Once known as "printer's flowers," these are the small decorative marks, bullets, or symbols that usually make up a specialty face. Zapf Dingbats is one well-known example of a dingbat font.
A restaurant revolving around the form of dingbats?
A restaurant revolving around the form of dingbats?
Further Research
I decided that none of the above ideas were workable, so looked outside typographic definitions. The highlighted idea is my chosen concept to work with.
'The Quick Brown Fox' - A pub / gastro restaurant, revolving around the famous typographic phrase.
'Kern' - A Swedish restaurant with a scandanavian theme - I found out that a previous student of LCA had produced something similar for the same brief!
Eric's Grill - A restaurant based around the typeface Gill Sans.
Vignelli's / Vignelli's Italian - A highly modernist italian restaurant, revolving around Massimo Vignelli, the modernist designer.
Fruitiger's - A healthy cafe, similar to Pret A Manger or EAT. There would be an emphasis on fruit, with influences from Adrian Frutiger.
Decided Idea:
Vignelli's Italian - I have chosen this as I feel it has vast scope to work with as a concept. I could directly be influenced by Vignelli's designs, or just take an approach similar to that of Massimo Vignelli.
Decided Idea:
Vignelli's Italian - I have chosen this as I feel it has vast scope to work with as a concept. I could directly be influenced by Vignelli's designs, or just take an approach similar to that of Massimo Vignelli.
