Group Work
What is format?
- scale
- something physical eg, a magazine or billboard etc
- function
- context
The format is the physical object that has been designed.
What is colour?
- RGB & CMYK
- processes eg, flourescent inks
- connotations of colour eg, different cultures
- colour harmony / theory
Colour is considered for both function and connotation.
What is production?
- physical production eg, paper cut, book binding, etc
- can be more of a craftsmanship / skill
- possibly more broad than processes
- bringing all the elements together, a final part?
Production is bringing all the elements together, and finalising a design.
What is a process?
- stamping, embossing, screen printing, collagraphing, etc
- a process of printing
- mostly to do with print
- process: The entire project of designing, from start to finish. Processes:
Processes are mostly related to printing, and how the ink is transported onto the stock.
What is a finish?
- spot varnish, foiling, etc
- considered before print, but the last thing you do to finish the design
- helps to makes something seem like it is of a higher quality if a good finish has been added
The finish is something added at the end of a design to make it seem more "high-end", determined by stock, cost & target audience.
What is stock?
- types of material to be printed onto eg, paper, card, tracing paper, plastic, wood, etc
The stock is the material which you print on to.
As a Class Definition:
Format: Scale, size & context
Colour: Colour modes, hues, function
Production: 'the actual making', finalised
Process: The method
Finishing: Post - print alterations, production + process
Stock: Substrates for printing (considerations, eg. cost + audience)
Objective of Session
The above definitions seem to be a much bigger field than what's in front of you. It seems many of the definitions are interlinked, e.g. Production & Process. Both cost & audience is a consideration for everything.
Afternoon Session
The next workshop task was after lunch. We had been asked to bring in 5 'things' that were printed on.
The 5 Objects I Brought In:
My table's objects:
Task
Our examples, arranged in into an order of....
FORMAT
Below I have labelled a photo, with each format working with a key:
2. Labels
3. Business Cards
4. Leaflets
5. Books
6. Magazines
7. Bags
8. Packaging
9. Acetate Projection
10. Lampshade
11. Greeting Card
12. CD Rom
13. Posters
COLOUR
One Colour (Plus Stock):
Two Colours (Plus Stock):
The rest of the items were CMYK, meaning 4 colour.
PRODUCTION
Mass Produced:
Short Run:
Bespoke:
Monoprint:
Spot Varnishing:
Embossing:
Laser Cut:
Screenprint:
Digital Print:
COST
Cheapest to Most Expensive (Left to Right):
BRANDING & IDENTITY
INFORMATION & WAY- FINDING
PACKAGING & PROMOTION
PUBLISHING & EDITORIAL
