OUGD503 Responsive: Summative & Module Evaluation

Summative Evaluation

This module has been hugely beneficial to my practice. For the first time on my degree, I felt actual physical responsibilities for the work I was producing, and in many cases had to consider far more constrictions than with any other modules. One example of this was when working with Louise Leadbeater, who needed business stationary made. She obviously wanted printing costs as low as possible, and it was great to find out places to print at mass but still at a good price. 

I really liked interacting with clients, and trying to convince them of my ideas. It was satisfying to take them through initial ideas, and see their happiness (most of the time). Unfortunately there were times I despised some of my clients. One of my clients was a good friend (who I shall not ever work with ever again), who doesn't plan on paying me until October, the fee only being £50. Another client, I had been working with for quite some time, with plenty of interactions. Half way through the project, he decided he did 'need' the branding, and therefore did not want to pay me. After making a mistake with one of my friends, this client signed a contract, to ensure I get paid no matter what. Sure enough, this second client has now been forced to pay me. This reinforces the importance of using contracts, and I also intend on asking for a 50% deposit up front, to scare away the people who don't take my practice seriously. 

Working on two fashion branding briefs (one live, one competition) has made me consider the type of work I want to do in the future. It was great to work on both of these, and made me want to work on fashion branding much more in the future. 

I have much more confidence in myself as a designer. When starting this module, I was scared to work with clients, and scared that my work would not be liked. After working with initial clients, I realised that I shouldn't be scared, as clients will see the doubt in your work. If you're confident in your own abilities, then clients are much more likely to trust you. 

One thing I need to change is the way in which my business is shown to the public. I think due to the fact that I only have Behance as an only presence, clients have taken my work as seriously. I intend on designing my own website, with a custom URL and email address. This will be a much better way of contacting clients. 



Module Evaluation Form

OUGD503 Responsive: Project Report

OUGD503 Responsive: 36 Days of Type (Brief 10) - Final Boards

Final Boards

OUGD503 Responsive: Digital (Brief 9) - Final Boards

Final Boards:

OUGD503 Responsive: Scott Nash (Brief 8) - Final Boards

Final Boards

OUGD503 Responsive: Londonaise (Brief 7) - Final Boards

Final Boards

OUGD503 Responsive: LLCS (Brief 6) - Final Boards

Final Boards

OUGD503 Responsive: Optical Entertainment (Brief 5) - Final Boards

Final Board:

OUGD503 Responsive: Domino's YCN Brief (Brief 4) - Final Boards / Roles

Final Boards

Roles
Below are the roles Alex and I had within the project: 

Joe:
- Sign up
- Username 
- Push notification
- Feed
- Payment
- Delivery
- Designing the pizza box packaging net 
- Printing the box nets for exposure
- Pizza box manufacturing


Alex:
- Friend's Profile
- Your Profile 
- QR Scanner
- Pizza options
- Time management 

Shared Roles
- Exposing screens.  
- Printing pizza boxes. 
- Submission board

OUGD503 Responsive: Lakai T Shirt Contest (Brief 3) - Final Boards

Final Boards

OUGD503 Responsive: Hip Hop Art Book (Brief 2) Final Boards

Final Boards

OUGD503 Responsive: Organic (Brief 1) Final Boards

Final Boards

OUGD503 Responsive: 36 Days of Type (Brief 10) - Full Project

36 Days of Type

I found this brief on Instagram, the instructions being quite simple:

Brief

Participation is done via Instagram. Check out the calendar and upload your contribution on your profile adding the hashtag #36daysoftype to enroll in the project, also use the hashtag of the day (#36days_glyph name) to identify the letter / day corresponding.
​· Image Format: Instagram (squared) 1200px minimum
· Submit: #36daysoftype (project hashtag) + #36days_glyph name (day hashtag)
It depends on you the time and efforts you want to spend, if you can meet the 36 days challenge, that's perfect! If you can only do it on a timely manner, or want to collaborate on a particular day or on your favorite letter please check the calendar before.
​
If you do not have an account Instragram you can send your contribution to hello@36daysoftype.com indicating the letter and corresponding day .
You can do it your way, as long as you follow the order previously established on the calendar, it's your choose how to do it. But if you've committed to do it every day, try not to let you down yourself... ;)

Click here to visit the website

Why I Chose This Brief

I feel like I had worked with plenty of clients as part of this module , and benefited a lot from that. The same can be said for the variety of competition briefs I have entered. 

I wanted to work on something that will be guaranteed to challenge me in a way I could decide. The idea of creating a letterform each day will challenge my creativity, as well as pushing the way in which I design. 

How I intend On Pushing Myself

I feel my weaknesses as a designer (in terms of software) are the following:

- Adobe Illustrator

- Cinema 4D

For this brief, I intend on using both of the above. 

                                                                                     
B


B is for Black, and Big Caslon. 


















                                                                                     
C


C is for Cut.

















                                                                                      

D


D is for Double, and Dusk. 



















                                                                                      

E

E is for Elegance, and Emerald




















                                                                                     

F

F is for Fill


















                                                                                     

G

G is for Geometric














                                                                                     

H

H is for hand rendered.










                                                                                     

I

I is for Isometric.














                                                                                     

J

J is for jigsaw.


















                                                                                     

K

K is for Kitkat.

















                                                                                     

L

L is for Light.































                                                                                     

M

M is for Modular.














                                                                                     

O

O is for Optical.
























                                                                                     




P

P is for Peel. 




















                                                                                     

Q

Q is for Question. 












                                                                                     

R

R is for 































                                                                                     

S

S is for String. 




























                                                                                     

T

T is for Teeth. 
































                                                                                     

U

U is for Unity. 


































                                                                                     

V

V is for Vapour.