OUGD503 Responsive: The Londonaise Pétanque Tournament (Brief 07) - Full Project

For those that don't know, Pétanque is a HUGE sport in France, essentially a different version of boules. I was approached to design a leaflet for a London tournament, with players competing from around the world. 

                                                                                                                                                                                    

The brief:

 Hi Joe,
           attached is the current draft Flyer for The Londonaise plus a summary of what has been decide/arranged so far.
To me, the current Flyer is poor - the Union flag symbolising GB and not London - I think an iconic image like Tower Bridge would symbolise London far better? Perhaps also image of Boules/Boule player.

For me, the Key points for the Flyer are - Title:- 'The Londonaise', 'Biggest Petanque Touranment Londion has seen'  -or something like that. Highlight the fact that it is in London
Where:- Barnard Park
When:- Weekend 7th-8th June 2014
Prize fund: Total 7500 euro, 2500 euro top prize
Who for: Open to all abilities, Matches on Saturday will lead to 4 seeded groups on Sunday
Entry Fee £30 per triple
Other stuff: Celebrity Launch on Friday 6th June
For more info:  visit www.thelondonaise.com

Also the colours/font you choose for the flyer, we would repeat on the web site. 
If you have any questions, feel free to contact me.

All the best, Alan

                                                                                                                                                                                     

I came up with thee following two ideas, based on my research into Olympic Posters / British Underground Posters:

Alan really liked both responses, and informed me of a few changes to make, to the idea he wanted to develop (the leaflet on the right):

To Change / Add
- Remove the prizes in pounds, they only need to be in euros. 
- Make the boules/ jack look more petanque like - Try changing the colour or adding lines. 
- Add something to do to with "London's Biggest Petanque Tournement".
- Emphasise the date. 

Response: 




                                                                                                                                                                                    

I was then informed that out of the two people making decisions on the leaflet, one really liked the design as it is, but the other wanted it to 'look more British', and fixated on adding either a union jack or silhouettes of London architecture. 

To Change / Add
-Change the website to 'www.thelondonaise.eu'
- Add either a union jack or silhouettes of London buildings 

Response: 

Alan loved this design, and he chose to print the leaflets at his convenience!