I spent a long time thinking about this project, and realised that despite having an audience for the exhibition, I barely had a concept. This made designing across a variety of platforms really difficult.
I came up with a concept I could work with:
Monozukuri is all about well considered construction and manufacturing process. The logo could over go the same treatment as the process of monozukuri in product design. It can be stripped down to it's basics, and reconstructed in a more considered, refined form.
With this is mind, I produced the design sheet below:
Design Practice
Joe Leadbeater
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