Present your brief back to the other three people in your group.
Feedback
Are you just designing for printed media or producing design for a shop too?
What could you design which separates you from the competition?
Research into existing fashion branding.
Guerrilla advertising?
Highlight brief and summarise points.
What are the 5 most important words on the brief?
Organic
Growing
Modern
Classic
Sustainability
What are the 5 most important considerations?
Creating a strong and lasting identity
Create a brand that works across all platforms
Appear timeless and classic
Designing for a female audience
Accessible internationally
5 Related Products / 5 Related Places
Business cards
Mailshots
Letterheads
Shipping packaging
Clothing tags
Places Associated with Fashion
London
New York (Where the designer is from)
Paris
Los Angeles
Swap Briefs with Someone Else on Your Table, and Answer the Questions again, but for their brief
(Roxxies Brief)
What are the 5 most important words on the brief?
New Generation
Teenager
Concept
Striking
Eye - catching
What are the 5 most important considerations?
Strong use of typography
Appeal to the broadest possible audience
Have a point of difference to other books on the market
Show a good understanding of the marketplace
Be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops
5 Related Products / 5 Related Places
Softback book
Hardback book
Kindle
Bookshelf
Spine
Book shop
Library
Supermarkets
E Book stores
Roxxies Notes on my Brief
What are the 5 most important words?
luxury, organic, branding, simple, ethics
What are the 5 most important considerations?
- designing for a female audience - fashion conscious females
- how can you incorporate the idea of the 'organic' brand?
- how to incorporate the brand's aesthetics as ethical and sustainable
- stand-out quality and forward-thinking design
- something accessible internationally
What are the 5 related products?
- stationery
- logo
- clothes tags
- hangers
- website
What are the 5 related places?
- online shop
- international
- shops / stores
- hand picked, small boutiques
- postal services
If you have a common interpretation and understanding, then your work will not stand out. You need to consider what you HAVEN'T thought about. How can you reconsider the brief?
Chose something which is far off the brief, never be afraid of it.
Key Considerations
Who is the audience?
Self conscious, fashion - forward individuals internationally. Someone prepared to spend a little bit extra for high quality clothing. THE JUDGES. WHAT ARE THEY LOOKING FOR?
Who should the audience be?
The clothing is for women, therefore they will be the main (or almost entire) audience. People with a lot of money, willing to spend 100's of pounds on a jumper. People 18 - 30 who either earn a lot of money or have parents who do so. Middle to Upper Class.
Who could the audience be? Why? CONSIDER THIS
Other Fashion designers / Fashion students? Celebs. Men purchasing clothing for their partner?
Men with a high income could afford to buy clothes from 'Organic' for their partners. Fashion designers may purchase clothing for photoshoots. Celebs may be paid to wear the clothing.
Audience
What do they do?
Spend money on clothing, spend their income on luxury items.
Where do they go?
Expensive clubs, yachts, fashionista parties, high class events, Award Ceremonies, Department Stores
What do they buy?
Lots of clothes, jewellery, pugs, shoes.
What do they want to be?
Successful, famous, good looking, a general young socialite.
With a student competition, the idea of audience is important:
You need to design for the audience, not just for you.
Consider who could be the audience be further.
For next week:
Complete concept statement
Rewrite your brief
Initial Design Sheets - 3 Contextual References
Prototypes etc.
5 Reasons why your response will WIN
