The original digital version:
I hand rendered the logo, which I had to redo to make all the letters fit in evenly:
Design Practice
Joe Leadbeater
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OUGD504 - Design For Print & Web (5) - Logo Design
As mentioned on my design context post (click here to view) I was really interested in using classic car logo as inspiration. I was particularly interested in using geometric shape to construct my logo, much like the MG logo. Below you can see how I turned an idea I had into something much more refined and geometric:
The final logo:
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