OUGD503 Responsive: Hip Hop Art Book (Brief 02) - Development / Final Submission

Original Brief

Design artwork inspired by rap lyrics and get published by RAB in the Hip Hop Art Book.

Creative Brief

Launching in several countries early 2014 the Hip Hop Art Book will feature artwork from new and established artists around the world. Each page will feature an iconic rap lyric interpreted as a work of art.

RAB is calling all artists to choose their own rap lyrics/quotes and create an inspired piece based on them. Artists can submit portraits, typography, abstract paintings, illustrations, photographs and more.

Each page will have the artist’s image on the front, description of the piece, and the artist's details on the back. Profits from the book will be divided among artists, depending on the number of pieces used.

Please feel free to  email the host if you need assistance on choosing a lyric: ramsey_m@live.co.uk

Career Opportunity

The artist as selected by RAB will receive:

• A Profit Share from the Book Sales
• 50% of revenue for Prints/Posters made from their artwork
• Full Ownership of their work
• Credits in Book (in same space as artwork)

Community Choice

The artist with the largest public support will receive:

• Profit Share from Book Sales
• 50% of revenue for Prints/Posters made from artwork
• Full Ownership of work
• Credits In Book (in same space as artwork)

Schedule

Launch Date: November 14, 2013

Submit by: January 3, 2014
Voting Period: January 4, 2014 - January 10, 2014
Artist Selection: January 13, 2014

All phases close at 10am PST

Next Steps

Click 'Participate' to review the guidelines and submit your artwork.

How RAB will select

Ramsey Mullaney will select from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

Guidelines

• All submissions should capture the essence of the Hip Hop Lyric
• All submissons must include the LYRIC and RAPPER in the description as well as the link to the artists' Talenthouse portfolio
• Designs must be original (meaning not using third party pre-existing copyright materials)
• Submitting artists may be requested to provide their original project files
• Designs must be submitted in JPEG or PNG format and no larger than 5MB
• Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected as the winner
• Inappropriate or harmful submissions will be removed

How I Found The Brief

The way I found this brief was through a classmate - James Keefe. James informed me that he had been contacted by Ramsey Mullaney (the owner of the project), saying he had been disappointed with the Talenthouse entries, and wanted something better than what he had received. He enjoyed James' Secret 7' entry from last year, and wanted him to design something similar. 

As I was part of the finalists in Secret 7' last year, I hoped to have a chance working with Ramsey. 

Below you can see the email I sent to Ramsey, and his responses: 

Ramsey's Response: 

Thanks for getting in touch.
I recognize you secret 7 design, it was one of my favorites from the competition to glad you're interested in getting involved in this.


So originally we planned to create an Artbook based around iconic Hip Hop lyrics, but because we haven't received enough designs of the standard we need, we're going to create a platform that specialises in printed Hip Hop artwork, on posters prints etc. It should be live within 30 days (there will be a bunch of other Hip Hop related content as well). So in that time we're definatley open to new designs.


Do you have an idea of what design you want to create? what lyric/line to base it around?


Let me know if you have any questions,
Cheers,
Ramsey (07503035566)

                                                                                                                                                                                       

Lyrics To Work With

I was lucky enough for Ramsey to have both seen and liked my entry. He sent me a list of songs with lyrics to work with, in order to create posters:

Jay Z 'I Got 99 Problems'

Kanye Drive slow: Open up my mouth and sunlight illuminates the dark

Pusha T: I believe there's a God above me/I'm just the god of everything else

Kanye West: Close your eyes and imagine, feel the magic, Vegas on acid/Seen through Yves Saint Laurent glasses.

Immortal Technique: Check to check, constant struggle to make the payments, working your whole life wondering where the day went

Jay Z (A Dream) : Remind yourself. Nobody built like you, you design yourself..

Common: If revolution had a movie id be theme music.

Run DMC, Sucker MC:: I cold chill at a party in a b-boy stance/And rock on the mic and make the girls wanna danceFresh Prince: Listen homeboys don't mean to bust your bubble/But girls of the world ain't nothing but trouble

Public Enemy, rebel without a pause: No matter what the name - we're all the same / Pieces in one big chess game

NWA, EXPRESS YOURSELF//It's crazy to see people be/What society wants them to be, but not me

Scarface/Geto Boys, mind playing triks on me:
At night I can't sleep, I toss and turn / Candlesticks in the dark, visions of bodies being burned (this song inspired a generaion rappers to talk about mental stress of street gang life)

Warren G; regulate: It was a clear black night, a clear white moon / Warren G was on the streets, trying to consume

Common: inhale imagination and breath wonder

Kanye West, Power: "Screams from the haters, Got a nice ring to it. I guess every super-hero needs his theme music."

                                                                                                                                                                                      

My Selection

I decided to choose my own lyrics to work with, so I made a list of my favourite rappers:

Notorious B.I.G

Sidewalk Kal

Mad Villain

MF Doom

Schoolboy Q

Ab Soul

Ace Hood

Big Sean

Evil Needle

Flo Filz

Jaylibren G

Lloyd Banks

Beastie Boys

50 Cent

Tyler, the Creator

A$ap Rocky

You can the artists I have chosen to work with above, which I then noted down words I would associate with the artists:

   Notorious B.I.G

   Big, East Side, Deep, Large, Tough, Gangs, Death, 90's

    Mad Villain

   Menace, MF Doom, Cartoon, Underground, MAsk

    Beastie Boys

   Trio, White, Influential, New York, East Side, Brooklyn

                                                                                                                                                                                     

My Finalised Designs 

Below you can see the final Issuu document of the finalised designs and explanations:

Final Mockup