Ensure that you have a dialogue with each other, what do you agree / disagree on?
Go through all three briefs, identifying the pro's and the con's:
Royal Albert Hall
Pros:
- Good cause
- Not restricted in terms of media output - We could produce as much or as little as we want. This includes websites, blogs, emails, social media, print and PR.
- Easy to find out information about the RAH.
Cons:
- Not local enough for primary research - photography & conversation
- Large audience - Could this be narrowed down?
- No provided photos (even though a link was provided)
Dominos
Pros:
- A variety of packaging ideas that could change existing packaging.
- Flexible for change
- Strict brand guidelines - An easy focus.
- I have yet to do a packaging brief, so something new!
- We're the audience - Primary research made easier (through buying lots of pizza)
Cons:
-Strict brand guidelines could limit what we design.
- No exact deliverables.
Boost
Pros:
- I have yet to do any packaging briefs this year, meaning this could be beneficial.
Cons:
- Very similar to the D & AD 'Purdeys' Brief - Alex is already working on this.
- It would be very difficult to produce a physical design to photograph, and also difficult to mockup.
- Promoting to a female market could be difficult for Alex & I.
Researcher - Joint
Project Manager - Joint
Photographer - Alex
Finance Manager - Joint
Image Manipulator - Joe
Craftsman - Alex
Web Designer - Joe
Print Designer - Mainly Alex
Concept Designer - Joint
Printer - Joint
Communications Manager - Joint
Responsibilities
Budget
Communication
Sticking to Deadlines
Research Activities
Researching Audience
Subject Research
Primary
Secondary
Contextual
The Collab Sheet Filled In:
A digital version of the sheet:
Presentation For Next Week
Who will do the pitching? What do we need to present? Rehearsal / Organisation
- Contextual Research
- Concepts?
- Concept, research, development
