OUGD503 Responsive: Collab Brief (Brief 04) - Pizza Box Packaging Net

In order to produce and replicate a Domino's pizza box, I measured a box and produced a net. I ensured that this was produced at a 1:1 scale in Illustrator, so it could possibly be laser cut. I have also added measurements just in case it needs to be produced by hand. 

OUGD503 Responsive: Collab Brief (Brief 04) - Progress Crit

Alex and I made a presentation to prepare our crit to see what people thought of what we had done so far but also with a couple of questioning slides on aesthetics and function. This will be used to receive feedback.

Feedback received whilst presenting was as hoped for. We will be using the original blue banner rather than without, and we will leave the opacity how it is.

OUGD505: Studio Brief 1 - Study Task 3 - Layout Class Task

We were given a document with body copy, logo's and images to include. 

First Task:

Second Task: 

Print out for assessment! 

OUGD503 Responsive: Louise Leadbeater Commercial Property (Brief 06) - Entire project

Louise Leadbeater is a surveyor currently working for DTZ, a surveying firm based in the central of London. After over 30 years of being a surveyor working in the city, she has decided to go freelance, applying her city knowledge in a less formal way.

One of the main ..... copy leaflet

Here are my initial ideas, unorganised but to just get some ideas down. The main concept I wanted to work with was Louise's initials, as corners. Louise informed me that she works with square space, spreadsheets and grids, so I felt it would be appropriate to incorporate this somehow. 

                                                                                                                                                                      

Brief Questionnaire

I asked Louise the following questions to help out with constructing how she wanted to see her brand:

If your business was a car, what car would it be?

An aston martin, actually I think a Jaguar - British and prestigious. But not too high end. 

If your business was a restaurant, what restaurant would it be?

ASK - A nice place to go with your family, but not too sophisticated. 

If your business was a supermarket, what supermarket would it be?

Definitely Waitrose - I love the font used in their logo, and also their colour schemes. 

The results of this questionnaire have definitely given me something to work with, much more than my initial ideas. I feel this has been a great way to find out how Louise wants to market herself, and I intend on using this with future clients. 

                                                                                                                                                                      

Louise informed me that she wanted something more personal, and wanted to see the ideas working as a range. I came up with the idea of using her signature as part of her logo, and produced this presentation: 

Feedback:

- Very personal 
- Unique
- Like the logotype 
- Not as keen on the use of grey
- Audience is MALE, maybe this is too feminine? 


I decided to start from scratch, but designing for a male audience:

(Louise also told me to explore many more variations, so I tried to do as many as possible until the concept is exhausted) 

 


Louise preferred these ideas much more, and asked me to put some of the ideas together as a collection:




Final Designs 

OUGD505: Studio Brief 1 - Digital Version of Publication

Below you can see the full publication:

OUGD505: Studio Brief 1 - Japanese Stab Stitch Binding

As a perfect example of high quality, considered Japanese design, I wanted to use Japanese Stab Stitching. This is something I haven't ever tried before, so I thought it would be good to learn on some test sheets. I used the same amount of pages I intend on using for my actual publication, and stock roughly at the same thickness. 

I followed this tutorial: http://www.designsponge.com/2013/03/bookbinding-101-japanese-four-hold-binding.html

The result is below:

Conclusion

Overall I was pleased with the result. I have struggled to get binding right before, but I think Japanese stap stitch was much easier to do than I had initially imagined. I intend on using this with my actual publication. I am going to have to allow an extra 1cm bleed within the spine, to allow for the binding.  I also think I may not risk double page spread images, as they could be difficult to line up.

OUGD503 Responsive: Collab Brief (Brief 04) - Concept Development

Me and Alex got together to plan and develop our concept which we could work from and receive some feedback on our concept crit. We had a good set of ideas and concept strategies spanned from an afternoon of working together.

 After we had our idea in our heads of what we wanted to do, we created a digital concept board to outline the key elements and make it easier to present in our first crit.