Below you can see how I edited the coffee cup, to give the top a red lid. I thought this highlight of colour would work great with my identity.
I tested out different versions of house wine, but could not decided on anything. I realised house wine is normally not branded in restaurants anyway, and would be difficult in a restaurant for a design to be applied.
Vignelli's Deli
These all followed the same brand guidelines. I was lucky enough to find some 'actions' that would help with my mockups, so I had to just design for a specific template each time.
Pasta:
Final Design:
Crisps:
Final Design:
Coffee:
Final Design:
I also produced a variety of other mockups, some of which would be printed. These can be seen below:
Exterior:
I also photoshopped an image of an existing restaurant, applying my brand:
Before:
After:
I also decided to photoshop my logo onto a classic Fiat 500 - An iconic piece of Italian design.
This could serve as a way of promoting the restaurant.
Before:
After:
