Unfortunately I was given just 3 days to start & COMPLETELY finish the leaflet. I accepted this challenge, as it is something I will almost definitely have to face as a professional after graduation.
The Brief:
Hi Joe,
So what we want on the front is something like:
bounce presents
Room one:
Hannah Wants
Applebottom
My New Leng
Room two:
Jonas Rathsman
Isaac Tichauer
Eli and Fur
Room 3:
Special Guest
Residents
Friday 9th May
Not Just A Ticket
Tickets - From £8
Digital
If you have a look at example 1: would like it in that kind of format with the bounce logo where the E M one is and a similar sort of layout to that one.
On the back would like two columns of three pictures each with a thin white banner going across each one with the name of the acts on them. will send the pics in another email.
The attached photos:
Concept
I got the idea that Will wanted something summery, so I came up with a few ideas:
- Vivid gradients
- Bright colours
- Ambiguous shape / form
- Simplicity (to match Digital's logo and aesthetic.
First / Second Idea:
I sent Will the first idea, revolving around the above concept.
He replied saying:
"I think the background needs to change.. is a bit bland. Also could we look at some different fonts and make the artists names much bolder. Hannah wants need to be a bit larger font, applebottom slightly less, then my new leng slightly less"
I found this response very frustrating, but it made me realise exactly what he wanted - A generic club leaflet. You can see this as the second design in the Issuu document above.
Response:
Will loved the second design, and wanted to take it forward. He told me a few ammedments he wanted me to take:
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